How to Create a Wedding Hashtag and Why You Need One

In our social media-obsessed world, no celebration is truly complete without its own branded hashtag for guests to flood the internet with. Wedding hashtags allow you to corral and track all those precious photos and videos from your big day into one cohesive, digital time capsule. More than just a fleeting trend, these witty hashtag creations are absolutely vital for the modern, spotlight-loving couple.

Set the Tone and Theme

Your ideal wedding hashtag should creatively encompass the tone, theme, or aesthetic you’re going for with your celebration. Think cute portmanteaus like “#TheNewlyArroyos” for a modern Filipino fusion vibe or playful takes like “#SuntingFling” for a fun, casual destination wedding. Make it unique, catchy, and a subtle nod to your personalities.

Keep It Simple (and Short)

While those epic, run-on hashtags might seem hilarious to you, they’ll be an absolute nightmare for guests to remember and spell correctly. Shorter hashtags between 4-10 characters without crazy capitalization or punctuation rules tend to work best. After all, half your crowd will likely be a few drinks deep when frantically typing it.

Check, Check, and Re-Check

Before fully committing to your dream hashtag, take a few minutes to scour all social media platforms and ensure it’s not already in use, potentially linking back to unsavory viral content. You’ll also want to run it by your younger, internet-savvy bridal party for any unintended vulgar interpretations you may be missing.

Spread That Hashtag Everywhere

Once your creative hashtag is finalized and fully vetted, spread that baby far and wide through your wedding website, Canva’d signs and decor, napkin holders, projected displays – everywhere! The easier you make it for guests to remember and access your hashtag, the more comprehensively their photos and videos will all conveniently accumulate for you.

Foster a Hashtag Frenzy

Leading by example, you’ll need to be an uber hashtag fiend yourself all throughout your wedding weekend and honeymoon. Rally the troops by starting a playful hashtag competition among the bridal party, hype guests up in your welcome packets, and offer up some fun prizes for the most clever hashtagged captions and posts.

Final Advice

In today’s era of social media ubiquity, a cohesive and cleverly branded wedding hashtag is a necessity for both capturing your special day’s highlights and creatively branding your celebration’s aesthetic. Put some thought into crafting a simple, memorable hashtag that truly speaks to you as a couple. Then spread it liberally and incentivize guests to contribute for the ultimate crowdsourced digital scrapbook of your wedding festivities!